BRIEF:
Get Kiwi blokes to visit thewarehouse.co.nz for their Valentine’s Day gifts.
INSIGHT:
Men get anxious on Valentine’s Day. They want to give their partners something that they’ll love.
IDEA:
We let them organise a very public display of affection, and told them when and where they could surprise their partners, and take all the credit. We did it by creating a ‘guys only’ website where they could vote on messages and locations, and buy something small to go with their big surprise.
