BRIEF:
Create a print campaign to launch 900 Grapes, a new brand of minimalist wines. Every bottle of 900 Grapes is made by handpicking the very best grapes, and then leaving them alone.
INSIGHT:
Wine bottles are always plastered with medals, awards, grape varieties, vineyards and vintages. People feel overwhelmed when choosing a wine.
IDEA:
Branding that reflects the philosophy of the winemaking - simplicity.
