BRIEF:
Raise funds for the Battersea Dogs home.
INSIGHT:
Dog owners can relate to dogs feeling happy, excited, sad or stressed, because they associate it with their own dogs. That’s why dog owners are more likely to come to the assistance of Battersea’s abandoned dogs.
IDEA:
We asked dog owners to have fun to fundraise. We wanted to remind them that while their dog gets to happily play fetch, another dog is waiting for a new home and family - something that their dog takes for granted. So we asked them to pay for something they usually take for granted.
