BRIEF:
Remind parents in the lead up to the school year that Warehouse Stationery is New Zealand’s largest stationery retailer.
INSIGHT:
Going back to school is a stressful time.
IDEA:
When you’ve got all the stationery you need, going back to school is fun.
TVC:
The charming TV spot was selected as the StopPress ad of the week and ran over two years.
But our back to school campaign was lots bigger than the TV ad. We looked after everything from the 30” brand TVC, in-store branding and displays, countless retail TV spots, radio, web banners, print ads, mailers, bus shelters, and even full bus wraps. It all added up to Warehouse Stationery's most successful back to school campaign in 10 years.