BRIEF:
Leverage Microsoft’s sponsorship of the British and Irish Lions rugby tour in Australia to highlight the features of Office 365.
INSIGHT:
For Lions fans winning the tour meant more than winning three tests and ten games. It meant hundreds of successful tries, scrums, passes, penalties, conversions, and line outs.
IDEA:
Use Office 365 to analyse the entire tour and showcase stats as they happen.
Press:
Graphs were created using Microsoft Excel and published in the next day’s newspaper following each game.
Social:
The graphs were published online and shared by famous English rugby commentator Will Greenwood
